The How and Why of Yellow Pages Association Research
Yesterday we released new data from Burke that showed both strong reach and trust for Yellow Pages products. I thought today I’d explain a little bit more about how and why we collect these data. YPA...
View ArticleSeasonal Spikes in Catering Searches
Each month, we highlight Yellow Pages headings that are most popular with consumers during particular times of the year. While some headings references stay relatively stable year-round (i.e....
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Yellow Pages Group Launches iPad App
As Apple’s iPad continues to gain popularity worldwide, Canada’s Yellow Pages Group announced this week that it is the latest Yellow Pages company to introduce a free iPad app. Previously,...
View ArticleLocal Search Roundup: Strong Growth Projected for Google+, Foursquare...
Here’s a roundup of major stories making headlines this week in the local search space. Google+ Projected to Become No. 2 U.S. Social Network Google+ may grow to claim 22% of online U.S. adults in a...
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Google+ Pages Available for Businesses
Like many of you, I’ve been watching Google’s foray into the social media space closely. Today we can finally have an answer on what opportunities Google + will initially provide for local businesses....
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